Ministry of Trade, Industry and Energy

The Ministry of Trade, Industry and Energy (MOTIE) of the Republic of Korea and the Korea Trade-Investment Promotion Agency (KOTRA) announced that government-wide collaboration is underway in setting up the largest integrated Korean pavilion in history at the Consumer Electrics Show (CES) 2025 slated for January 7–10 in Las Vegas, U.S.

Under this year’s theme of “Connect. Solve. Discover. DIVE IN.” CES 2025 will be showcasing the latest AI technologies, products, and services of major global companies, including over 900 Korean firms like Samsung, LG, Hyundai, and SK. It is anticipated that CES 2025 will focus on the commercialization of AI technology, development of healthcare industries, social issues, and sustainability. 

Based on consultations with relevant ministries and government bodies, MOTIE will establish an integrated Korean pavilion with a unified design and brand logo for 445 Korean companies and 36 institutions under an aim to boost marketing and exports.

Prior to the CES 2025 opening ceremony, the ministry will host a seminar on January 6 featuring representatives of the Consumer Technology Association (CTA), host of CES, and U.S. investment bank and financial services company Morgan Stanley for discussions on U.S. consumer electrics market forecasts and investment attraction measures.

On the day of the opening ceremony on January 7, KOTRA and the Industrial Bank of Korea (IBK) will enter a memorandum of understanding (MOU) to support the further discovery of innovative Korean businesses, overseas market entry, and investment attraction. The “K-Innovation Pitching Challenge” held the following day will offer Korean firms the opportunity to take part in a business pitch challenge and networking session with global companies like Walmart and IBM to enhance export outcomes.

After the closing of exhibitions on January 23, MOTIE plans to launch a CES Innovations Awards Winners Forum where the award-winning companies and export assistance institutes can engage in the sharing of best practices, support measures, product demonstrations, and online export consultations. Notably, 129 of this year’s 292 first-round CES Innovations Awards winners are Korean companies, once again claiming the highest number among participating countries for the second year running.