Ministry of Trade, Industry and Energy

The Ministry of Trade, Industry and Energy (MOTIE) announced today that Korea’s retail industry advanced 7.0 percent year-on-year in April 2025, with offline sales receding 1.9 percent and online sales climbing 15.8 percent.

MOTIE's monthly retail sales figures are based on surveys of 23 major retailers. Thirteen of them are brick-and-mortar retailers: three department store chains, three hypermarket chains, three convenience store chains, and four super supermarket (SSMs) operators. The remaining 10 are online retailers.

Offline sales were affected by weakened consumer confidence, increasing online purchases, and the rapidly shifting weather patterns observed recently, which led to a decline in outdoor activities. As a result, hypermarkets and department stores saw sales shrink 3.1 percent and 2.9 percent, respectively. Meanwhile, SSMs gained 0.2 percent while convenience stores (down 0.6 percent) slowed for the second time this year following their previous decline in February.

Online sales are on an upward trajectory, driven by the expansion of online shopping, heightened competition among delivery services, and the wider range of available services.

Most categories of offline sales slid with the exception of luxury goods (up 1.1 percent), while online retail sales continue to grow on the backs of food products (up 21.3 percent) and services (up 50.1 percent) such as food delivery, e-coupons, and travel packages. Online sales of fashion/clothing (down 8.6 percent) are still sluggish, whereas cosmetics (up 11.6 percent) are maintaining growth.