Ministry of Trade, Industry and Energy

The Ministry of Trade, Industry and Energy (MOTIE) of the Republic of Korea announced today the launching of Boom-Up Korea Week 2024 (“Boom-Up”) from October 16–31, during which invited buyers from around the world will be visiting Korea to strike business deals with prospective companies. 

This year, the Boom-Up will be held on an unprecedented scale, integrating 20 industry exhibitions and cultural tour programs. Substantial companies from all parts of the country intend to showcase their products and technologies to global buyers at various exhibition sites including Offshore Korea 2024 in Busan, Korea Electronics Show (KES 2024) and Semiconductor Exhibition (SEDEX 2024) in Seoul, Daegu International Future Auto & Mobility Expo 2024, and RobotWorld 2024 and the Korea International Construction Equipment Exhibition (CONEX KOREA 2024) in Ilsan. 

Whereas previous Boom-Ups were mainly organized by the Korea Trade-Investment Promotion Agency (KOTRA) and centered around the Seoul metropolitan area, this year’s Boom-Up is promoted nationwide and held across a number of major exhibition centers including COEX, BEXCO, KINTEX, and EXCO, involving the participation of a wide range of export assistance institutions such as exhibition operators, local government bodies, and the Korea Tourism Organization. An all-time high number of 1,000 buyer companies from 62 countries and 3,000 Korean firms are taking part in the event. 

This year’s Boom-Up organizers are also concentrating effort to enhance buyer-oriented export marketing by streamlining services so that buyers’ needs can be better met by relevant product matching and business consultation sessions through cooperation among nationwide exhibitions, with further assistance for transport service between exhibition sites. 

Moreover, the Ministry of Culture, Sports and Tourism (MCST) and local authorities are collaborating to provide culture and tour experiences tied to each local exhibition. All buyers will be given local tourism vouchers they can use in paying for lodging, meals, and excursions such as cruises on the Han River and visits to local markets and Korea’s landmarks like Gwanghwamun Gate, Gyeongbokgung Palace, and Imjingak Peace Nuri. 

This greater scale Boom-Up is anticipated to weave Korea’s diverse exhibitions and tourism events into a singular program for invigorating both the domestic economy and exports. During their two-week visit, buyers will be provided information on promising business opportunities and engage in in-depth consultations leading to tangible outcomes. 

MOTIE Minister Dukgeun Ahn stated that he looks forward to this year’s Boom-Up serving as a catalyst for Korea’s latter half export drive and fueling the domestic economy amid the recent inflation.