- Registration date2024-11-21
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The Ministry of Trade, Industry and Energy (MOTIE) announced today the launching of the Korea Industry Expo 2024 (“Expo”) through November 21–23 in New Delhi, India.
Held with the participation of 233 Korean companies alongside those currently operating in the local Indian market such as Hyundai Motor and LG Electronics, the Expo is Korea’s largest-scale trade show to be convened overseas by a domestic exhibition company. The expo site is the Yashobhoomi India International Convention and Expo Center (IICE), of which Korea International Exhibition Center (KINTEX) won the 20-year operation license last year from the Indian government. It is anticipated that this will serve as an occasion to provide catered export promotion opportunities to Korean businesses.
The Korea Trade-Investment Promotion Agency (KOTRA) and Gyeonggi Business & Science Accelerator are supporting companies’ buyer attraction efforts to facilitate business consultations during the Expo, targeting 1,500 prospective buyer companies of India and other neighboring countries. Visitors will be able to take part in various Expo programs including kimchi making and a K-pop singing and dance contest, organized through collaboration with the Korean Cultural Center India to share the Korean culture with local citizens and promote the Expo.
On the 22nd, the Korea-India Business Forum will be launched through co-organization by the Herald Media Group and the Confederation of Indian Industry (CII) with the participation of roughly 300 persons composed of the two countries’ governments, economic groups, and business leaders. Korea’s Deputy Minister for Trade and Investment Kim Dae-ja is to give a keynote speech at the Forum under the theme of Korea and India’s path to shared economic prosperity.
Deputy Minister Kim stated that an expo is the SMEs’ most favored means of export marketing and this Expo’s direct launch by a Korean exhibition firm in the mega-sized Indian market is spurring expectations of substantial export outcomes, adding that the ministry plans to actively back the domestic exhibition industry’s global market penetration by leveraging Korea’s established overseas network.