- Registration date2025-07-30
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The Ministry of Trade, Industry and Energy (MOTIE) announced today that Korea’s retail industry gained 7.8 percent year-on-year in the first half (H1) of 2025, with offline sales declining 0.1 percent and online sales advancing 15.8 percent.
MOTIE's monthly retail sales figures are based on surveys of 23 major retailers. Thirteen of them are brick-and-mortar retailers: three department store chains, three hypermarket chains, three convenience store chains, and four super supermarket (SSMs) operators. The remaining 10 are online retailers.
Korea’s retail industry growth over the past five years was mainly driven by sales of department stores, convenience stores, and SSMs, powered by consumer preference for luxury goods and shopping local trends. Moreover, the increasing number of single-person households led to the expansion of small quantity purchases and online grocery shopping.
On the other hand, online retail sales rose steeply each year alongside the growth of the service sector, as e-coupons, travel/culture packages, and delivery services continued to flourish.
During H1 2025, offline retail sales were affected by deteriorating consumer sentiment, rise of e-commerce, and the decreasing number of brick-and-mortar store visitors. Consequently, sales at hypermarkets (down 1.1 percent) and convenience stores (down 0.5 percent) dropped, whereas those of department stores inched upward by 0.5 percent on the backs of increasing demand for luxury goods. SSMs (up 1.8 percent) experienced a steady growth in the number of stores based on the rise in food prices and demand for home dining.
By category, strong demand for home dining and services drove up sales of food products (up 8.3 percent), service/other (up 28.8 percent), and home/living (up 3.7 percent). Online retail sales were especially high in service/other (up 57.6 percent) and the sales growth of food products was also higher across online retail (up 19.6 percent) compared to offline (up 0.6 percent). Meanwhile, sales of fashion/miscellaneous (down 2.6 percent) and kids/sports (down 2.9 percent) decreased.
For the month of June 2025, offline retail sales fell 1.1 percent year-on-year while online sales climbed 15.9 percent, achieving an overall growth of 7.3 percent.